Digital transformation is a familiar concept to nearly all businesses now, and it has accelerated across virtually every sector in 2020. Looking ahead, Jon Payne, manager of sales engineering, explores how in 2021 digital transformation efforts will mature and develop, with the growth of augmented intelligence allowing for faster decision-making in the future. In this article, Jon also argues why a data-driven approach has to be embedded at the most senior level of a business for digital transformation initiatives to succeed.
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